Global Call for Submissions for the Haikou Urban Art Week Image Identification System (Including LOGO and Event Theme)
为深入贯彻落实习近平文化思想，推动海口文化事业和产业繁荣发展，将于2024年10月举办首届海口城市艺术周，彰显“机遇海口 活力海口”城市形象和魅力。海口城市艺术周以“多元、精彩、共享”为宗旨，通过打造“品牌化、国际化、市场化”的本土艺术节庆品牌，培育和涵养城市文艺气质，为国内外游客和广大市民提供丰盛文化大餐。以文塑旅，大力提升旅游、餐饮、住宿、交通等行业消费；以旅彰文，全力推动城市营销，扩大城市知名度、美誉度，助力海口城市形象大幅度提升。今后海口城市艺术周逐年举办，一年一届。为打造具有辨识度的形象体系，更好地对外宣传推介海口城市艺术周，开展海口城市艺术周形象标识体系（LOGO及活动主题）全球征集评选活动。现面向全球征集，有关事项公告如下：
To profoundly implement the spirit of President Xi Jinping's cultural thought,and to invigorate the cultural landscape and industry in Haikou,the city is set to host its inaugural Haikou Urban Art Week in October 2024. This event is designed to spotlight the city's vibrant image and charm encapsulated in the slogan"Opportunities in Haikou,Vitality in Haikou."The Haikou Urban Art Week is committed to the principlesof diversity, vibrancy, and inclusivity. It aims to establish a local Art festival brand that embodies professionalism, international appeal, and market viability, nurturing an artistic ethos in the city andproviding a rich cultural feast to visitors and residents alike. This culturalendeavor will not only enrich the travel experiences by enhancing offerings in tourism, dining, accommodation, and transportation but also amplify the city's marketing efforts, elevating its global profile and reputation. With the intent to establish a recurring cultural event, the Haikou Urban Art Week will be held annually, with one edition each year. To ensure the creation of a recognizable and impactful image system, and to amplify the promotion of the Haikou Urban Art Week worldwide, a global solicitation is now underway for the design of the Identification system, including the LOGO and event theme. We hereby extend an open call to creative talents across the globe. Below are the details of the solicitation:
一、征集内容
I. Content of the Global Solicitation
海口城市艺术周形象标识体系（LOGO及活动主题）
The solicitation specifically targets the creation of the Haikou Urban Art Week Image Identification System,encompassing a unique and compelling LOGO and an engaging Event Theme.
二、征集时间
II. Submission Timeline
公告发布即日起至2024年8月27日24点(以主办方电子邮箱接收的时间为准)
Submissions will be accepted from the date of this announcement's release until 11:59 PM on August 27,2024 (based on the receipt time by the organizer's email).
三、征集对象
III. Eligibility
面向全球公开征集，国内外设计机构、院校、创意团队、个人均可参与投稿。
This solicitation is open globally. Design agencies,educational institutions,creative teams,and individuals from around the world are welcome to participate and submit their entries.
四、应征作品要求
IV. Requirements for Submissions
（一）关于Logo设计
A. Requirements for the Logo Design
1、应征作品应立足海口城市艺术周的定位，做到特色鲜明、主题突出，以设计的创意和美感，获得大众认同。应充分考虑到作品的属地性、艺术性、传播性、辨识性、完整性。
1. Submissions for the Logo design must be rooted in the unique positioning of the Haikou Urban Art Week. The design should be characterized by a clear and distinctive theme that is both visually striking and conceptually engaging. It should aim to garner broad public approval and recognition through its creative execution and artistic merit. Due consideration should be given to the locality,artistic expression,communicability,recognizability,and coherence of the work.
2、所提交作品需由中英文及图形设计组合而成，应包含“海口城市艺术周Haikou Urban Art Week”中英文名称版本的应用。应征者须注意字体设计过程中的版权问题，确保所用字体不涉及侵权。
2. The submitted works must be a harmonious blend of Chinese and English text along with graphic design,incorporating both the Chinese and English names"海口城市艺术周Haikou Urban Art Week."Entrants must pay meticulous attention to copyright issues during the font design process,ensuring that the fonts used do not infringe upon any existing intellectual property rights.
3、作品均以电子稿提交，提交格式为JPG格式。色彩模式为CMYK，图片分辨率不低于400dpi。
3. All works must be submitted electronically in JPG format. The color mode must be CMYK,and the image resolution must not be less than 400dpi to ensure high-quality printing and reproduction.
4、设计图稿上不得出现任何与应征设计单位或个人资料相关的信息，入围设计者有义务根据有关评审意见，修改完善设计稿，并按要求提供完整、详细的设计方案。
4. The design drafts should not bear any information related to the entrant's design entity or personal details. Entrants selected as finalists will be required to refine their designs based on feedback from the review panel and submit a comprehensive and detailed design scheme as directed.
5、应征者应同时提交包括《海口城市艺术周形象标识体系全球征集评选活动—Logo设计应征作品报名表》、《海口城市艺术周形象标识体系全球征集评选活动投稿承诺书》。
5. Along with the design submission,entrants are required to submit accompanying documents including the"Application Form for Logo Design Submissions - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event"and the"Submission Commitment Letter - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event."
（二）关于活动主题文案
B. Regarding the Event Theme Copywriting
1、文案以宣传海口城市艺术周为出发点，展现“机遇海口 活力海口”形象，朗朗上口，引发大众共鸣。
1. The copywriting should start from the standpoint of promoting the Haikou Urban Art Week,showcasing the image of"Opportunities in Haikou,Vitality in Haikou."It should be catchy and resonate with the public,encapsulating the essence of the event in a memorable and engaging way.
2、文案内容积极向上，富有感染力，以宣传口号、创意短句(短语)形式，可采用中文、英文或中英双语形式呈现。
2. The content of the copywriting must be uplifting and evocative,designed to inspire and engage audiences with positive energy. It should be presented in the form of promotional slogans or creative short sentences,which may be submitted either in Chinese,English,or both languages to cater to a diverse and international audience.
3、应征者应同时提交包括《海口城市艺术周形象标识体系全球征集评选活动—活动主题应征作品报名表》、《海口城市艺术周形象标识体系全球征集评选活动投稿承诺书》。
3. Alongside the submission of the copywriting,entrants are required to submit the"Application Form for Theme Submissions - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event"and the"Submission Commitment Letter - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event."
五、投稿要求
V. Guidelines for Submissions
（一）作品应为未曾公开发表的原创作品并符合法律规定，不得侵犯他人权益，否则应征作品为无效作品。
(A) The submitted works must be original and previously unpublished,complying with legal standards,and must not infringe upon the rights of others. Any entries that violate these conditions will be deemed invalid.
（二）LOGO设计、活动主题可分别提交参与。每位参与者共可提交1-3件作品，提交超过3件作品的按投稿时间顺序取前3件。
(B) Submissions for the Logo design and event theme can be made separately. Each participant is allowed to submit a total of 1 to 3 works. In cases where more than 3 works are submitted,only the first 3 works,based on the submission time sequence,will be considered.
（三）所有应征作品应连同报名表和创作者承诺书一起以电子邮件的形式发送到主办方指定的电子邮箱：hkcsysz@163.com。邮件主题注明“海口城市艺术周形象标识+个人/单位+联系电话”等字样。因非主办方原因造成应征作品未提交、丢失或损坏的，主办方不承担相关责任。投稿送达时间要求：以主办方电子邮箱接收的时间为准。
(C) All submitted entries,along with the registration form and the creator's commitment letter,should be emailed to the organizer's designated email address: hkcsysz@163.com. The email subject should clearly state"Haikou Urban Art Week Image Identification - Individual/Institution - Contact Number."The organizer will not assume responsibility for any entries that are not submitted,lost,or damaged due to reasons not attributable to the organizer. The submission arrival time will be determined by the timestamp of receipt in the organizer's email.
六、评选方法
VI. Evaluation Method
秉承“公平、公正、公开”原则，由组委会组织评审组根据属地性、艺术性、辨识性、传播性、完整性五项评审标准给作品打分确定获奖名单。作品满分100分。各单项标准满分分值如下：
Adhering to the principles of"fairness,impartiality,and transparency,"the organizing committee will assemble a review panel to score the submissions based on five evaluation criteria: locality,artistic merit,recognizability,communicability,and coherence,to determine the list of winners. Each work is scored out of a maximum of 100 points. The maximum scores for each individual criterion are as follows:
（一）属地性。作品具有海口市区域特色，有助于提升“机遇海口 活力海口”形象力和影响力。该项满分30分。
(A) Locality. The work embodies the distinctive regional characteristics of Haikou City,contributing to the enhancement of the image and influence of"Opportunities in Haikou,Vitality in Haikou."This criterion is scored out of a maximum of 30 points.
（二）艺术性。作品构思新颖、简洁大方，色彩等搭配得当，整体美感和视觉效果突出，具有艺术感染力。该项满分30分。
(B) Artistic Merit. The work showcases originality in conception,is characterized by simplicity and elegance,and features a harmonious color scheme. It excels in overall aesthetics and visual impact,demonstrating a compelling artistic appeal. This criterion is also scored out of a maximum of 30 points.
（三）辨识性。作品与艺术节相契合，传达出艺术节的特征，具有鲜明的辨识度。该项满分15分。
(C) Recognizability. The work aligns coherently with the art festival,effectively communicating the unique traits of the festival,and possesses a striking level of recognizability. This criterion is scored out of a maximum of 15 points.
（四）传播性。作品延展性强，适合在网络媒体、平面媒体、印刷品、衍生纪念品等各种载体和环境中推广应用，便于海内外广泛传播。该项满分15分。
(D) Communicability. The work possesses strong extensibility,making it suitable for promotion and application across various media platforms including digital media,print media,printed materials,and derivative souvenirs. Its design facilitates easy and effective dissemination both domestically and internationally. This criterion is scored out of a maximum of 15 points.
（五）完整性。作品表达清晰，作品提交格式规范，内容要素完整。该项满分10分。
(E) Coherence. The work is clearly articulated,with submissions adhering to the specified format guidelines and encompassing all essential content elements. This criterion is scored out of a maximum of 10 points.
七、奖项设置及奖励
VII. Award Categories and Prizes
（一）LOGO设计
(A) Logo Design
金奖1名：获8万元人民币+获奖证书
Gold Award (1 winner):RMB 80,000 + Certificate of Award
优秀奖4名：各获6000元人民币+获奖证书
Merit Awards (4 winners):RMB 6,000 each + Certificate of Award
（二）活动主题
(B) Event Theme
金奖1名：获2万元人民币+获奖证书
Gold Award (1 winner):RMB 20,000 + Certificate of Award
优秀奖4名：各获3000元人民币+获奖证书
Merit Awards (4 winners):RMB 3,000 each + Certificate of Award
（注：以上奖金含税）
(Note: The above-mentioned prize amounts are inclusive of taxes.)
八、评选流程
VIII. Selection Process
（一）作品征集。面向全球征集作品；
(A) Call for Works: Initiate a global call for submissions,inviting creators worldwide to participate.
（二）作品初审。对所有应征作品进行资格审查，并统一建档编号；
(B) Preliminary Review of Submissions: Conducting eligibility checks on all entries and establishing a unified archive with assigned numbers.
（三）作品评选。组织评审对作品打分，根据打分结果确定获奖作品和获奖名次；
(C) Judging of Submissions: Organizing a panel to score the works,determining the winning entries and their ranking based on the scores.
（四）结果公示。通过官方平台公示评选结果，接受社会监督；
(D) Result Announcement: Publicly announce the selection results through official platforms,inviting public scrutiny and oversight.
（五）提升定稿。邀请专家团队对金奖作品修改、润色、提升，并经主办方终审认可；
(E) Refinement and Finalization: Invite an expert team to revise,refine,and enhance the Gold Award-winning work,subject to final approval by the organizer.
（六）公开发布。将向社会公开发布海口城市艺术周LOGO及活动主题
(F) Public Release: Officially unveil the logo and theme of the Haikou Urban Art Week to the public.
九、特别声明
IX. Special Disclaimer
（一）本次征集活动坚持质量为上原则，对征集到的作品实施严格评审，获奖作品作者可为同一人或同一单位/机构；
(A) This solicitation campaign strictly adheres to a principle of prioritizing quality,conducting rigorous evaluations of all submitted works. The winning works may have been created by the same individual or entity,whether that be a single person or an organization/institution.
（二）拟获奖作品的作者应与主办方另行签订著作权转让协议，著作权归主办方所有，包括但不限于对方案进行再设计、注册、展示、出版及其他形式的宣传等。除获奖奖金外，不再支付给作者其他费用;
(B) The authors of the proposed winning works shall enter into a copyright assignment agreement with the organizer separately. The copyright of the works will be owned by the organizer,encompassing but not limited to the rights to further design,register,exhibit,publish,and other forms of promotion. Aside from the prize money,no additional fees will be paid to the authors.
（三）主办方不承担参选作品因侵犯他人知识产权而导致的任何责任，相关责任由参评者承担;
(C) The organizer will not bear any liability resulting from the infringement of others'intellectual property rights by the participating works;any such liability shall be borne by the participant.
（四）投稿参评后，未经征集活动主办方授权，不得在其他任何地方再次投发作品参加其他征集活动（落选作品除外）;
(D) After submitting an entry,the participant shall not re-submit the work to any other solicitation activities without the authorization of the organizer (excluding works that have not been selected).
（五）奖金个税由获奖者自理;
(E) Individual income tax on the prize money shall be handled by the winners themselves.
（六）参与者应自行保留源文件，进入获奖名单后应提供设计稿文件的CDR、AI或者PSD格式，不能提供源文件，则视为废稿;
(F) Participants should retain the original files. After entering the winners'list,they should provide the design drafts in CDR,AI,or PSD formats. Failure to provide the original files will result in the work being deemed invalid.
（七）凡参与者，均视为同意并遵守以上各条规定;
(G) By participating,all entrants agree to abide by all the aforementioned rules.
（八）活动主办方保留活动最终解释权。
(H) The organizer reserves the right of final interpretation of the event.
十、咨询方式
X. Inquiry Methods
电话：0898-66807110
Tel: +86 898-66807110
Email: hkcsysz@163.com
附件1：《海口城市艺术周形象标识体系全球征集评选活动—Logo设计应征作品报名表》
Appendix 1: Application Form for Logo Design Submissions - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event
附件2：《海口城市艺术周形象标识体系全球征集评选活动—活动主题应征作品报名表》
Appendix 2: Application Form for Theme Submissions - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event
附件3：《海口城市艺术周形象标识体系全球征集评选活动投稿承诺书》
Appendix 3: Submission Commitment Letter - Hainan Haikou Urban Art Week Image Identification System Global Solicitation and Evaluation Event
海口市融媒体中心
Haikou City Converged Media Center
2024年8月16日
August 16,2024